Even in a Pandemic, ‘The Freddy’s Way’ Carries On

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Freddy’s Frozen Custard & Steakburgers entered the COVID pandemic at an all-time high.

In 2019, the brand saw its 12th straight period of positive same-store sales growth and earned more than $500 million in sales for the first time in history—good for a 14.5 percent increase compared to 2018. In addition, the brand opened 40 restaurants, including its first international units in Dubai and nontraditional locations in universities and a casino. Eighty-three franchise restaurant options were added, expanding the brand’s system in Florida, Pennsylvania, and Georgia.

According to Scott Redler, co-founder and chief operating officer, that momentum carried into the first two months of 2020. Then in March, the COVID pandemic swept across the restaurant industry, cratering sales in its path. Freddy’s had one week where it was down 38 percent.

However, it wasn’t as though that momentum disappeared. Instead, it provided an extra boost for Freddy’s as it prepared to face the new environment.

Read more: QSR Magazine