Freddy’s Frozen Custard & Steakburgers Adapts to Consumer Behavior Changes

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We asked Laura Rueckel, CMO at Freddy’s Frozen Custard & Steakburgers, “How are changes in consumer behavior affecting your marketing strategies and how you communicate with customers?”

Consumers today are seeking flexibility in their dining preferences. We’ve been considering this change and shifting our marketing strategies to keep up with this demand for convenience and ease. The growing number of options, along with the value placed on the quality of life, means that consumers seek an authentic brand that can provide a best-in-class experience.

We are resonating with guests more strongly than ever before by holding to the “Freddy’s Way” and our core pillars. Every guest can expect genuine hospitality and food cooked-to-order with premium ingredients served hot and fresh in a clean, family-friendly environment.

Our commitment to exceptional service begins with our menu by allowing guests to customize their orders to suit their tastes. For example, we have 32 toppings and mix-ins to customize shakes, malts, and custard treats. To further enhance the Freddy’s guest experience, we’ve created an omnichannel environment that includes dine-in, drive-thru, curbside pickup, and third-party delivery options.

Read more: Franchise Update Media