How Freddy’s Frozen Custard & Steakburgers Survived the Pandemic

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Freddy’s Frozen Custard & Steakburgers opened three locations in recent weeks, which in and of itself is not notable except for the fact that we’ve been in a pandemic-induced shutdown. New openings without an operable dining room appear to be a particular challenge these days.

Yet Freddy’s openings weren’t exactly a problem.

“They did surprisingly great,” Scott Redler, the chain’s co-founder and chief operating officer, said in an interview with Restaurant Business. “Two did very well with drive-thru only. A third knocked it out of the park.”

That location opened in Jackson, Tenn., in April to lines so long police offered to provide some assistance.

Redler admitted that Wichita, Kan.-based Freddy’s might not have opened the locations at all had the operators of the restaurants not talked the company into it.

Read more: Restaurant Business Online