Scott Redler named chief experience officer for Freddy’s

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Freddy’s Frozen Custard & Steakburgers has promoted co-founder and longtime COO Scott Redler to the newly created position of chief experience officer.

Redler has earned a reputation as a keen operations specialist in his 19 years as the fast-casual chain’s COO. His work earned him one of the industry’s top honors in 2020, the International Foodservice Manufacturers Association’s Silver Plate Award for limited-service operations.

“Who better than Scott to continue the work of providing our guests with a truly memorable Freddy’s experience?” Chris Dull, the brand’s CEO, said in a statement. “As co-founder, Scott created Freddy’s alongside his partners, and it is a privilege to have his expertise focused on ensuring the delivery of the very best experience for our franchisees, team members and guests.”

Redler’s promotion follows the burger and frozen-treats chain’s acquisition in March by Thompson Street Capital Partners. The deal is expected to accelerate the growth of Freddy’s.

Read more: Restaurant Business Online